Blog
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Facebook Audience Targeting: A Guide to Choosing the Right Interests for Your Ads
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Facebook’s Interest Targeting allows advertisers to reach users based on a variety of factors such as their likes, activities, and engagement with content on the platform. This targeting method is integral for directing your advertising efforts toward individuals with specific interests relevant to your product or service. By doing so, […]
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The Grey Dots: Where Engineering Precision Meets Marketing Creativity
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Founded by Poonam Gangwal, The Grey Dots is a place where engineering and creativity come together in the world of digital marketing. Our team combines the accuracy of engineering with the energy of marketing to create solutions that are not just good but really stand out. Let’s look at how […]
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MASTERING SOCIAL MEDIA STRATEGY: Resources, Templates, Calendars
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Social media is the backbone of marketing- be it a website, or any social media platform like Instagram, Facebook, or LinkedIn. With the vast amount of tools, content, media, and information available, navigating these waters can seem daunting at first glance, but not to worry! As a digital marketing and […]
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5 Best Digital Marketing Mastery Tools
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Achieve Data- Driven Success: Mastering Marketing Analytics Buckle up as we explore the strategies and tools needed to turn your online presence from zero to hero. Identifying and reaching your target audience is crucial for the success of any marketing campaign. Several tools and platforms can assist you in finding […]
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4 Simple Steps to Create the Perfect UGC Content that Sells !
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What is UGC? User-generated content (UGC) is any media made and shared by regular people instead of a brand or company itself. Examples of UGC include images, videos, reviews, and social media posts. It is content that users, clients, or supporters of a good, service, or brand willingly create. UGC […]
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What is the difference between Organic Marketing (SEO) and Paid Marketing (SEM) on Google?
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Search Engine Optimization Search Engine Optimization(SEO) is a part of digital marketing. It is the process of making improvements on and off your website in order to gain more exposure in search engine results. SEO has several tactics that can help any brand boost its search rankings. The most influential […]
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How developers are taking the guesswork out of animation coding
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UX and UI Design Trends 2020
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User experience trends are changing all the time, often subtly, and to make this happen, UI design is working hard behind the scenes. You need only cast your mind back to humbler (and clunkier) web and mobile interfaces to realize how far we’ve come. UI and UX designers are constantly […]