Mohit Kashyap
-
MAKE THE INSTAGRAM ALGORITHM LOVE YOU WITH THESE TIPS
•
Colloquially known as the responsible party for deciding who gets the spotlight on Instagram and who gets swept under the rug, the Instagram algorithm is often misconceived by app users. While Instagram rolls out a new ranking strategy every few months, equal is the number of protestors in this ever-changing […]
-
Facebook Audience Targeting: A Guide to Choosing the Right Interests for Your Ads
•
Facebook’s Interest Targeting allows advertisers to reach users based on a variety of factors such as their likes, activities, and engagement with content on the platform. This targeting method is integral for directing your advertising efforts toward individuals with specific interests relevant to your product or service. By doing so, […]
-
The Grey Dots: Where Engineering Precision Meets Marketing Creativity
•
Founded by Poonam Gangwal, The Grey Dots is a place where engineering and creativity come together in the world of digital marketing. Our team combines the accuracy of engineering with the energy of marketing to create solutions that are not just good but really stand out. Let’s look at how […]
-
MASTERING SOCIAL MEDIA STRATEGY: Resources, Templates, Calendars
•
Social media is the backbone of marketing- be it a website, or any social media platform like Instagram, Facebook, or LinkedIn. With the vast amount of tools, content, media, and information available, navigating these waters can seem daunting at first glance, but not to worry! As a digital marketing and […]
-
Optimizing Conversion Rates in the Mobile App Environment
•
Conversion rate optimization (CRO) is an important factor in any successful digital strategy, especially in the mobile app environment. But what is conversion optimization? Simply put, CRO is the systematic process of increasing the percentage of app users who take a desired action, such as making a purchase or completing […]
-
Exploring Email Marketing Automation
•
Introduction If you’re a business owner or marketer, you’ve probably heard about email automation. But everyone has their own vision of it, and it often differs from reality. Let’s look at it from A to A, including its main functions and the tasks it solves. Definition of Marketing Automation: Email […]