• Optimizing Conversion Rates in the Mobile App Environment

    Conversion rate optimization (CRO) is an important factor in any successful digital strategy, especially in the mobile app environment. But what is conversion optimization? Simply put, CRO is the systematic process of increasing the percentage of app users who take a desired action, such as making a purchase or completing […]

  • Exploring Email Marketing Automation

    Exploring Email Marketing Automation

    Introduction If you’re a business owner or marketer, you’ve probably heard about email automation. But everyone has their own vision of it, and it often differs from reality. Let’s look at it from A to A, including its main functions and the tasks it solves. Definition of Marketing Automation: Email […]