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5 Social Media Trends to watch out for in 2022

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1. Brands Showcasing their Human Side:

It should come as no surprise that under the pandemic, we’ve seen brands with a strong sense of identity and personality have a stronger platform to build upon when speaking with their audience. Our increasingly digital lives are placing more emphasis on the need to be human and connect with the brand personality and tone of voice in order to build rapport and trust, especially when times are tough. If you don’t know who you are, 2022 is the time to find out and bring this through in your digital content.

2. The Social Advertising Trend:

Marketers get creative as consumers wise up to social ads. Social advertising trends are changing every single day. Videos are taking over and personalization plays an important role. Brands are keeping a close eye on user behaviour and using detailed targeting tools along with dynamic ad creatives to increase brand awareness and social engagement.

3. The Social Commerce Trend:

Social commerce is nothing new, but it is going to dominate social media in the new year. Consumers want to have experiences in the places where they are already spending time. We will see more brands testing shoppable functionality on all platforms. From shop buttons to live streams to ads to influencers, the social sale will be at the forefront of smart social strategies. 

4. The Customer Care Trend:

Social marketing will be getting back to the basics of relationship building and customer service. Marketers need to get back to using social channels to communicate and connect. Realizing that organic engagement is tough, even with paid content. There is an opportunity for brands in 2022 to go back to using social channels for customer service, which is how many brands built the following way back in the day.

5. Video Content Will Continue to Dominate:

Video content remains one of the most engaging forms of content. According to a Cisco study, by 2022, 82% of all online content will be video content. This clearly shows how important it is to start utilizing video content to stay relevant in the social media domain. Long-form content is no longer the way to go. You simply have to look at the success of Stories, Reels, and TikTok to realize that engaging short-form videos are now the preferred choice of consumers.

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